Why Many Affiliates Fail
The title is ugly, but the statistics don't lie. Only 1% of people that attempt to make worthwhile money from affiliate programs actually succeed. Let's examine some of the big reasons many affiliates fail. First, let's take a step back for a second and look at the theme and/or concept of your website. Are you really knowledgeable about the topic you've chosen? Are you extremely passionate about it? Perhaps there are thousands of web sites out there similar to yours and you thought that your site would be THE ONE to stand above the rest. Did you just choose the topic because you saw others doing it and it just seemed easy? These are common mental blunders that affiliates have made since the inception of the affiliate program, and unfortunately they continue to do it over and over again. Probably one of the biggest mistakes is that people believe the best way to make money from affiliate programs is to create a website with either a business/MLM or marketing theme. They figure they can just mimic the ideas and concept of an existing website and become just as successful. Let me explain. There's absolutely nothing wrong with taking someone else's concept and trying to improve upon it in an attempt to achieve even greater success. Just make sure you use your own content and do not violate any copyright laws. However, this only works if you have just as much interest and knowledge about the topic as the person you're pattering your site after. Sure, there is a lot of money to be made in the Internet Marketing or Business arena, but you better have an idea or concept that will blow people out of the water and also have the drive to stick with it. Your concept better be so polished and unique that it would make marketing gurus like Allan Gardyne and Ken Evoy blush. More importantly, you have to have enough knowledge about the topic to remain focused and competitive. You don't have to rumble with the big dogs to make the big dollars. The "big dogs" are people that have been in the industry for years, love what they do, and have already made tons of money doing it. There's no point in trying to beat them at their own game...especially when you haven't even learned the rules yourself. I see so many "Internet Marketing Help" websites that supposedly teach people how to market and make money from their websites when the majority of these webmasters aren't making any money themselves. Trust me...I used to be one of them. :) How many people have tried to mimic Allan Gardyne's outstanding website, AssociatePrograms.com only because they see the site is successful and they thought it would be easy to copy? Allan is such a master at his game that he makes you think it's easy. The real secret to his success is not about it being easy or difficult. It's the fact that Allan loves what he does and he does it better than anyone in his own niche. If you really have a passion about your topic, you could create an Allan website too. However, your Allan site doesn't necessarily have to be about affiliate programs or affiliate marketing. Maybe it would be about fishing, cars, or sports....something that you really have an interest in. When your site is based on a topic you thoroughly enjoy and know a lot about, you'll be driven to update it frequently, be creative, and before you know it your site will evolve into something greater than you may have ever imagined. Instead of being a copy-cat, become a copyright. Discover your passion, develop a web site about it, and join affiliate programs that compliment your passion. Your site does not have to fall into the business/MLM or marketing categories to earn revenue. Don't get bogged down in the "how-will-I-make-money" mode. When you create a site on a concept you enjoy, your site will grow naturally, and in time, you'll discover different ways to monetize it. There are affiliate programs for almost any topic. The best part is that it won't feel like you're working because you're having fun. You'll be motivated to develop, maintain and promote your site on a daily basis. Instead of trying to run with the "big dogs" soon you'll discover you've become the "big dog" of your own niche. Lisa Irby is the owner of http://www.2createawebsite.com. Get the REAL FACTS about earning revenue from your website at http://www.2createawebsite.com/money.
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We already know about wal mart because of their ads in local papers, on billboards, on the radio and TV. So finding a local Wal Mart is easy, and
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advertisements, you should still use offline promotion such as business cards or direct mail. Naturally, you
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can teach us effective affiliate marketing. Now let's visit a Wal Mart store.
Once we arrive at Wal Mart, we enter a huge parking lot. Your web site must also enable a lot
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As soon as we enter Wal Mart, we are welcomed by a Wal Mart greeter. This greeter not only welcomes us to the store, but
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for" and have that link go to your site map.
Beyond the greeter is a wide path that branches out to different areas of the store with banners overhead that tell you what
you can find in those areas. Your site map should consist of main links, as well as sub-links to
corresponding pages. Now we get to lesson 4, that each page of your site needs to have a
topic, a main header, that defines what each page is about, as well as provide links, pathways
to corresponding pages, because you'll notice that Wal-Mart arranges their store to group
products that are similar. The hardware section is near the automotive center, housewares are
near food items, lawn and garden items are near the hardware and pet supply areas, etc. But
you can still get from one area to another.
As you browse the shelves, you see more than one type of item. If you're in the grocery section;
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choice. If your site offers auto loans, for example, offer your visitors new auto loans, used auto
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each type of auto loan. Afterall, visitors came to your site because they are shopping around...
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cheese products in your automotive section!
Another thing you'll notice as you browse the shelves, which leads us to lesson #6... although
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and orderly. Mixing in tall banners with short banners and having banners for totally different
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page about auto loans, you wouldn't want to put a tall auto loan banner right next to a
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As you roam the store, you frequently encounter employess who can help you find items. This goes
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should have a site search.
Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson:
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make a decision? Or do they simply exit your site?
Lesson #7: How many times have you heard announcements in Wal Mart? They frequently
announce specials over their public address system. We are not suggesting that you force visitors
to endure slow loading sound files. But you can make sound an option. To see how you can use
this marketing option, go to www.geocities.com/pulsarmarketing
We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow.
All you have to do is create a wav sound file, and launch it by using a graphic or text link
such as: "Click Here to listen to our promotion".
The personal touch of a person's voice on your site can help increase your conversions. But
don't force the loading of sound files. Instead, use the method we recommend at
the URL below:
www.geocities.com/pulsarmarketing
Another thing you can do to tell your site visitors about specials or new products and services your
site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the
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use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page,
clearly and readily visible, to the people visiting that page.
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will
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browsing your site after they are done applying or buying from your sponsor, and another link that simply
goes directly to the sponsor in the same window.
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